Thoora

Thoora is a new and unique service that helps people discover the news attracting the most attention within social and traditional media. In real-time, Thoora identifies the most interesting stories by exploring the entire blogosphere, Twitter and nearly 5,000 traditional media sources to determine the stories attracting the most blog posts, comments, tweets, and news coverage.

Thoora’s approach to collecting and displaying the most interesting stories is based on what’s implicitly happening within social and traditional media – blog posts, comments, Twitter updates and news articles – rather than voting or link analysis. We take into account millions of voices rather than relying on a small group of editors or A-List bloggers to determine the most important stories.

Thoora’s technology is completely automated. We don’t play favorites, and we don’t curate the news. And by listening to the millions of voices from the social Web, we deliver the whole story because what people are saying on blogs and Twitter about the news isn’t just commentary but an integral part of the story itself.

The idea for Thoora emerged after Chul Lee, Kyu Lee and Byron Ma realized there wasn’t a service to effectively aggregate and search blogs to provide a complete view of what was happening within the blogosphere. As the idea evolved, they decided to also take into account traditional media sources to provide people with a unique and relevant take on the news generating the most buzz and attention.

Thoora evolved from a research project to a company in early-2008 after it agreed to collaborate with Rogers New Ventures, which also became an investor.

The company is based in Toronto, Canada